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6/17/15 https://images.squarespace-cdn.com/content/v1/56299c70e4b05e6cc1f179fe/1474508189805-SNO5RIOD45BCGTMAPLE9/yarmuth+msnbc.jpg Media Relations https://images.squarespace-cdn.com/content/v1/56299c70e4b05e6cc1f179fe/1474820753333-LA8KXSWXM9VFMBPX25WU/disney+fracked.jpg Media Relations In an effort to raise attention to a questionable partnership between the Radio Disney network in Ohio and the oil and gas industry, the Sierra Club launched a rapid response Twitter campaign called #DisneyFracked that intimately tied Disney Films to the consequences of unchecked oil and gas drilling. It got their attention. Radio Disney ended its partnership with the oil industry before the day was over. Salon Huffington Post https://images.squarespace-cdn.com/content/v1/56299c70e4b05e6cc1f179fe/1474820830947-AIYLFN979B4CKD91SKY2/illuminator.jpg Media Relations Days before the landmark Clean Power Plan was introduced to help tackle the climate crisis, the Sierra Club teamed up with the NY projection artist collective “The Illuminator” to shine a light on those who were expected to oppose the plan. By actually projecting messages from volunteers and hashtags in support of the Plan on the HQ of the American Petroleum Institute, creative content was utilized to brand opponents and build excitement for the launch of the Plan. Storify Blog https://images.squarespace-cdn.com/content/v1/56299c70e4b05e6cc1f179fe/1474820844074-ZGADBQGI5QYK9UMV8O64/tim+howard.jpg Media Relations What started as a simple photoshop meant to harness a trending topic on twitter, a graphic of US Men’s Soccer Goalie Tim Howard cradling the earth as part of the #ThingsTimHowardCanSave crazy quickly went viral, and earned media attention across the country, even in outlets where the Sierra Club brand was typically not visible. Cheezburger Mashable NJ.Com CNN Salon https://images.squarespace-cdn.com/content/v1/56299c70e4b05e6cc1f179fe/1474820910743-8DEAYAA7VL846TONS0KB/yarmuth.jpg Media Relations For members of Congress, it’s essential to have channels to communicate directly with constituents -- but an overabundance of caution and the need to avoid messaging mistakes can lead to slow adaptation. Breaking through bureaucratic hurdles and operating within the standards required by Congressional ethics rules, I developed and created a steady stream of content for new Facebook and Twitter accounts for Congressman John Yarmuth, helping grow their reach from zero to thousands of followers in just a few months while providing the media with new ways to track our office’s engagement. Facebook Twitter http://pollardtrey.com/new-page daily 0.75 2016-09-18 http://pollardtrey.com/resume daily 0.75 2020-01-10 http://pollardtrey.com/writing daily 0.75 2020-01-10 http://pollardtrey.com/about-jasper daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465485665247-X9C7YP596CYFWEIEQQNU/45140003-v2.jpg About